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Peer-Based Recommendations in Online B2C E-Commerce: Comparing Collaborative Personalization and Social Network-Based Personalization

Seth Li, Elena Karahanna. Peer-Based Recommendations in Online B2C E-Commerce: Comparing Collaborative Personalization and Social Network-Based Personalization. In 45th Hawaii International International Conference on Systems Science (HICSS-45 2012), Proceedings, 4-7 January 2012, Grand Wailea, Maui, HI, USA. pages 733-742, IEEE Computer Society, 2012. [doi]

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