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Analyzing Shopping Behavior of the Middle-aged users in Tiktok Live Streaming Platform

Lifu Li, Kyeong Kang. Analyzing Shopping Behavior of the Middle-aged users in Tiktok Live Streaming Platform. In Bonnie Brinton Anderson, Jason Thatcher, Rayman D. Meservy, Kathy Chudoba, Kelly J. Fadel, Sue Brown 0001, editors, 26th Americas Conference on Information Systems, AMCIS 2020, Virtual Conference, August 15-17, 2020. Association for Information Systems, 2020. [doi]

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Lifu Li

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Kyeong Kang

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