Research on Influencing Factors of Consumer Initial Trust Based on Mobile Commerce

Zhihong Li, Minxia Li. Research on Influencing Factors of Consumer Initial Trust Based on Mobile Commerce. In Fei Yu, Qi Luo, Yongjun Chen, Zhigang Chen, editors, Proceedings of The International Symposium on Electronic Commerce and Security, ISECS 2008, August 3-5, 2008, Guangzhou, China. pages 263-267, IEEE Computer Society, 2008. [doi]

Abstract

Abstract is missing.