Jhih-Hua Jhang-Li, Jyh-Hwa Liou. Analyzing the Co-opetition Strategy for a Video Live Streaming Service: Advertisement, Advertorial, and Donation. In Frantz Rowe, Redouane El Amrani, Moez Limayem, Sabine Matook, Christoph Rosenkranz, Edgar A. Whitley, Ali El Quammah, editors, 28th European Conference on Information Systems - Liberty, Equality, and Fraternity in a Digitizing World , ECIS 2020, Marrakech, Morocco, June 15-17, 2020. 2021. [doi]
Abstract is missing.