A Study into Sponsorship Disclosure on Video Sharing Platforms: Evidence from Bilibili

Chenwei Li, Huijin Lu. A Study into Sponsorship Disclosure on Video Sharing Platforms: Evidence from Bilibili. In Yiliu Tu, Maomao Chi, editors, E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I. Volume 480 of Lecture Notes in Business Information Processing, pages 220-232, Springer, 2023. [doi]

@inproceedings{LiL23-51,
  title = {A Study into Sponsorship Disclosure on Video Sharing Platforms: Evidence from Bilibili},
  author = {Chenwei Li and Huijin Lu},
  year = {2023},
  doi = {10.1007/978-3-031-32299-0_19},
  url = {https://doi.org/10.1007/978-3-031-32299-0_19},
  researchr = {https://researchr.org/publication/LiL23-51},
  cites = {0},
  citedby = {0},
  pages = {220-232},
  booktitle = {E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I},
  editor = {Yiliu Tu and Maomao Chi},
  volume = {480},
  series = {Lecture Notes in Business Information Processing},
  publisher = {Springer},
  isbn = {978-3-031-32299-0},
}