A Study into Sponsorship Disclosure on Video Sharing Platforms: Evidence from Bilibili

Chenwei Li, Huijin Lu. A Study into Sponsorship Disclosure on Video Sharing Platforms: Evidence from Bilibili. In Yiliu Tu, Maomao Chi, editors, E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I. Volume 480 of Lecture Notes in Business Information Processing, pages 220-232, Springer, 2023. [doi]

Abstract

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