Identifying influential reviewers for word-of-mouth marketing

Yung-Ming Li, Chia-Hao Lin, Cheng-Yang Lai. Identifying influential reviewers for word-of-mouth marketing. Electronic Commerce Research and Applications, 9(4):294-304, 2010. [doi]

Authors

Yung-Ming Li

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Chia-Hao Lin

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Cheng-Yang Lai

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