Yung-Ming Li, Chia-Hao Lin, Cheng-Yang Lai. Identifying influential reviewers for word-of-mouth marketing. Electronic Commerce Research and Applications, 9(4):294-304, 2010. [doi]
@article{LiLL10-13,
title = {Identifying influential reviewers for word-of-mouth marketing},
author = {Yung-Ming Li and Chia-Hao Lin and Cheng-Yang Lai},
year = {2010},
doi = {10.1016/j.elerap.2010.02.004},
url = {http://dx.doi.org/10.1016/j.elerap.2010.02.004},
researchr = {https://researchr.org/publication/LiLL10-13},
cites = {0},
citedby = {0},
journal = {Electronic Commerce Research and Applications},
volume = {9},
number = {4},
pages = {294-304},
}