Seizing Your Market Share: Deciphering the Role of Visual Branding with Deep Residual Networks

Yijing Li, Eric Lim, Hefu Liu, Yong Liu. Seizing Your Market Share: Deciphering the Role of Visual Branding with Deep Residual Networks. In Helmut Krcmar, Jane Fedorowicz, Wai Fong Boh, Jan Marco Leimeister, Sunil Wattal, editors, Proceedings of the 40th International Conference on Information Systems, ICIS 2019, Munich, Germany, December 15-18, 2019. Association for Information Systems, 2019. [doi]

Abstract

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