Tangiblizing Your Service: The Role of Visual Cues in Online Group Buying

Yijing Li, Eric Lim, Yong Liu, Chee-Wee Tan. Tangiblizing Your Service: The Role of Visual Cues in Online Group Buying. In Jan Pries-Heje, Sudha Ram, Michael Rosemann, editors, Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018. Association for Information Systems, 2018. [doi]

Abstract

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