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Labeled Influence Maximization in Social Networks for Target Marketing

Fa-Hsien Li, Cheng-Te Li, Man-Kwan Shan. Labeled Influence Maximization in Social Networks for Target Marketing. In PASSAT/SocialCom 2011, Privacy, Security, Risk and Trust (PASSAT), 2011 IEEE Third International Conference on and 2011 IEEE Third International Conference on Social Computing (SocialCom), Boston, MA, USA, 9-11 Oct., 2011. pages 560-563, IEEE, 2011. [doi]

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