Hongxiu Li, Yong Liu, Reima Suomi. Exploring the Different Roles of Service Quality, Satisfaction and Perceived Usefulness in Generating WOM in E-service Context. In 11th Wuhan International Conference on E-Business, WHICEB 2012, Wuhan, China, May 26-27, 2012. pages 35, Association for Information Systems, 2012. [doi]
Abstract is missing.