Bundling Strategy and Channel Competition in Supply Chains with Complementary Products

Sijie Li, Minghui Lai, Weili Xue. Bundling Strategy and Channel Competition in Supply Chains with Complementary Products. In Robert J. Howlett, Lakhmi C. Jain, Zoran Popovic, Dejan B. Popovic, Slobodan N. Vukosavic, Carlos Toro 0001, Yulia Hicks, editors, Knowledge-Based and Intelligent Information & Engineering Systems: Proceedings of the 22nd International Conference KES-2018, Belgrade, Serbia, 3-5 September 2018. Volume 126 of Procedia Computer Science, pages 1730-1739, Elsevier, 2018. [doi]

Abstract

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