Huiran Li, Yuguo Lei, Yanwu Yang. Bidding Strategies on Adgroup and Keyword Levels in Search Engine Advertising: A Comparison Study. In Proceedings of the 2019 2nd International Conference on Information Management and Management Sciences, IMMS 2019, Chengdu, China, August 23-25, 2019. pages 23-27, ACM, 2019. [doi]
Abstract is missing.