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The Win-win Mechanism of Loyalty Programs Partnerships: Considering the Customer Heterogeneity

Chunqing Li, Junping Ma, Yi Fan. The Win-win Mechanism of Loyalty Programs Partnerships: Considering the Customer Heterogeneity. In 12th Wuhan International Conference on E-Business, WHICEB 2013, Wuhan, China, May 25-26, 2013. pages 43, Association for Information Systems, 2013. [doi]

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Chunqing Li

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Junping Ma

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Yi Fan

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