Chunqing Li, Junping Ma, Yi Fan. The Win-win Mechanism of Loyalty Programs Partnerships: Considering the Customer Heterogeneity. In 12th Wuhan International Conference on E-Business, WHICEB 2013, Wuhan, China, May 25-26, 2013. pages 43, Association for Information Systems, 2013. [doi]
@inproceedings{LiMF13-0,
title = {The Win-win Mechanism of Loyalty Programs Partnerships: Considering the Customer Heterogeneity},
author = {Chunqing Li and Junping Ma and Yi Fan},
year = {2013},
url = {http://aisel.aisnet.org/whiceb2013/43},
researchr = {https://researchr.org/publication/LiMF13-0},
cites = {0},
citedby = {0},
pages = {43},
booktitle = {12th Wuhan International Conference on E-Business, WHICEB 2013, Wuhan, China, May 25-26, 2013},
publisher = {Association for Information Systems},
}