Ran Li, Jifeng Ma, Yaobin Lu. Examining Gifting on Social Live Streaming Services: An Identity Investment Perspective. In Kwok Kee Wei, Wei Wayne Huang, Jae Kyu Lee, Dongming Xu, James J. Jiang, Hee-Woong Kim, editors, 23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019. pages 86, 2019. [doi]
@inproceedings{LiML19-11,
title = {Examining Gifting on Social Live Streaming Services: An Identity Investment Perspective},
author = {Ran Li and Jifeng Ma and Yaobin Lu},
year = {2019},
url = {https://aisel.aisnet.org/pacis2019/86},
researchr = {https://researchr.org/publication/LiML19-11},
cites = {0},
citedby = {0},
pages = {86},
booktitle = {23rd Pacific Asia Conference on Information Systems, PACIS 2019, X'ian, China, July 8-12, 2019},
editor = {Kwok Kee Wei and Wei Wayne Huang and Jae Kyu Lee and Dongming Xu and James J. Jiang and Hee-Woong Kim},
}