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Eldon Y. Li, Raymond McLeod Jr., John C. Rogers. Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 2000. Information & Management, 38(5):307-322, 2001. [doi]
Possibly Related PublicationsThe following publications are possibly variants of this publication: Marketing Information Systems in the Fortune 500 Companies: Past, Present, and FutureEldon Y. Li, Raymond McLeod Jr., John C. Rogers. jmis, 10(1):165-192, 1993. [doi] Marketing information systems in the top U.S. companies: A longitudinal analysisEldon Y. Li. iam, 28(1):13-31, 1995. [doi]
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