Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 2000

Eldon Y. Li, Raymond McLeod Jr., John C. Rogers. Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 2000. Information & Management, 38(5):307-322, 2001. [doi]

Abstract

Abstract is missing.