Optimal allocation of ad inventory in real-time bidding advertising markets - researchr publication authors

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Juanjuan Li, Xiaochun Ni, Yong Yuan, Rui Qin, Fei-Yue Wang. Optimal allocation of ad inventory in real-time bidding advertising markets. In 2016 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2016, Budapest, Hungary, October 9-12, 2016. pages 3021-3026, IEEE, 2016. [doi]

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