The impact of reserve price on publisher revenue in real-time bidding advertising markets - researchr publication authors

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Juanjuan Li, Xiaochun Ni, Yong Yuan, Rui Qin, Xiao Wang, Fei-Yue Wang. The impact of reserve price on publisher revenue in real-time bidding advertising markets. In 2017 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2017, Banff, AB, Canada, October 5-8, 2017. pages 1256-1261, IEEE, 2017. [doi]

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