Juanjuan Li, Xiaochun Ni, Yong Yuan, Rui Qin, Xiao Wang, Fei-Yue Wang. The impact of reserve price on publisher revenue in real-time bidding advertising markets. In 2017 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2017, Banff, AB, Canada, October 5-8, 2017. pages 1256-1261, IEEE, 2017. [doi]
@inproceedings{LiNYQWW17,
title = {The impact of reserve price on publisher revenue in real-time bidding advertising markets},
author = {Juanjuan Li and Xiaochun Ni and Yong Yuan and Rui Qin and Xiao Wang and Fei-Yue Wang},
year = {2017},
doi = {10.1109/SMC.2017.8122785},
url = {https://doi.org/10.1109/SMC.2017.8122785},
researchr = {https://researchr.org/publication/LiNYQWW17},
cites = {0},
citedby = {0},
pages = {1256-1261},
booktitle = {2017 IEEE International Conference on Systems, Man, and Cybernetics, SMC 2017, Banff, AB, Canada, October 5-8, 2017},
publisher = {IEEE},
isbn = {978-1-5386-1645-1},
}