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What Drives Users' Website Registration? A Randomized Field Experiment

Ting Li, Paul A. Pavlou, Guilherme dos Santos. What Drives Users' Website Registration? A Randomized Field Experiment. In Richard Baskerville, Michael Chau, editors, Proceedings of the International Conference on Information Systems, ICIS 2013, Milano, Italy, December 15-18, 2013. Association for Information Systems, 2013. [doi]

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Ting Li

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Paul A. Pavlou

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Guilherme dos Santos

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