What Drives Users' Website Registration? A Randomized Field Experiment

Ting Li, Paul A. Pavlou, Guilherme dos Santos. What Drives Users' Website Registration? A Randomized Field Experiment. In Richard Baskerville, Michael Chau, editors, Proceedings of the International Conference on Information Systems, ICIS 2013, Milano, Italy, December 15-18, 2013. Association for Information Systems, 2013. [doi]

@inproceedings{LiPS13-2,
  title = {What Drives Users' Website Registration? A Randomized Field Experiment},
  author = {Ting Li and Paul A. Pavlou and Guilherme dos Santos},
  year = {2013},
  url = {http://aisel.aisnet.org/icis2013/proceedings/SecurityOfIS/1},
  researchr = {https://researchr.org/publication/LiPS13-2},
  cites = {0},
  citedby = {0},
  booktitle = {Proceedings of the International Conference on Information Systems, ICIS 2013, Milano, Italy, December 15-18, 2013},
  editor = {Richard Baskerville and Michael Chau},
  publisher = {Association for Information Systems},
}