Playful Advertising: In-Game Advertising for Virtual Reality Games

Xiaopeng Li, Mario Romero. Playful Advertising: In-Game Advertising for Virtual Reality Games. In Christopher E. Peters, editor, Proceedings of SIGRAD 2015, Visual Computing, June 1-2, 2015, Stockholm, Sweden. Volume 120 of Linköping Electronic Conference Proceedings, Linköping University Electronic Press, 2015. [doi]

Abstract

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