Understanding e-Service Users' WOM Behavior from Expectation Confirmation Perspective - researchr publication authors

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Hongxiu Li, Reima Suomi. Understanding e-Service Users' WOM Behavior from Expectation Confirmation Perspective. In The Thirteenth Wuhan International Conference on E-Business, WHICEB 2014, Wuhan, China, May 31 - June 1, 2014. pages 53, Association for Information Systems, 2014. [doi]

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