Yao Li, Zhenzhen Song. The Influencing Mechanism of Richness of UGC on Purchase Intention - An Empirical Analysis Based on "Content + Transaction" APP Users. In John MacIntyre, Jinghua Zhao, Xiaomeng Ma, editors, The 2020 International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy - SPIoT-2020, Shanghai, China, 6-8 November 2020, Volume 1. Volume 1282 of Advances in Intelligent Systems and Computing, pages 811-816, Springer, 2020. [doi]
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