Ting Li, Dimitrios Tsekouras. Reciprocity in effort to personalize: examining perceived effort as a signal for quality. In Robert J. Kauffman, Martin Bichler, Hoong Chuin Lau, Yinping Yang, Christopher C. Yang, editors, Fourteenth International Conference on Electronic Commerce, ICEC '12, Singapore, August 7-8, 2012. pages 1-8, ACM, 2012. [doi]
Abstract is missing.