How omnichannel integration promotes customer word-of-mouth behaviors: the mediating roles of perceived personal preference fit and perceived social relatedness - researchr publication

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Yang Li 0125, Ran Tan, Xiang Gong. How omnichannel integration promotes customer word-of-mouth behaviors: the mediating roles of perceived personal preference fit and perceived social relatedness. IT & People, 36(4):1726-1753, 2023. [doi]

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