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Artificial Intelligence-Enabled Customer Value Proposition Capability and Market Performance: The Moderating Role of Environmental Heterogeneity

Lixu Li, Yang Tong, Yaoqi Liu, Shuili Yang. Artificial Intelligence-Enabled Customer Value Proposition Capability and Market Performance: The Moderating Role of Environmental Heterogeneity. IEEE Trans. Engineering Management, 71:5588-5599, 2024. [doi]

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