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What Affects the Advertising Sharing Behavior among Mobile SNS Users? The Relationships between Social Capital, Outcome Expectations and Prevention Pride

Yuhao Li, Kanliang Wang. What Affects the Advertising Sharing Behavior among Mobile SNS Users? The Relationships between Social Capital, Outcome Expectations and Prevention Pride. In Keng Siau, Qing Li, Xunhua Guo, editors, 18th Pacific Asia Conference on Information Systems, PACIS 2014, Chengdu, China, June 24-28, 2014. pages 77, 2014. [doi]

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