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Making Recommendations More Effective through Social Features: The Impact on Social E-commerce Users' Purchasing Intentions

Xu Li, Kanliang Wang, Qiqi Jiang. Making Recommendations More Effective through Social Features: The Impact on Social E-commerce Users' Purchasing Intentions. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, M. N. Ravishankar, Jacky Xi Zhang, editors, 25th Pacific Asia Conference on Information Systems, PACIS 2021, Virtual Event / Dubai, UAE, July 12-14, 2021. pages 118, 2021. [doi]

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