Optimal Revenue Model of a Social Networking Service: Ad-Sponsored, Subscription-Based, or Hybrid?

Zhiyong Li 0012, Donghan Wang, Guofang Nan, Minqiang Li. Optimal Revenue Model of a Social Networking Service: Ad-Sponsored, Subscription-Based, or Hybrid?. IEEE Trans. Engineering Management, 71:1927-1939, 2024. [doi]

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