Optimal Revenue Model of a Social Networking Service: Ad-Sponsored, Subscription-Based, or Hybrid?

Zhiyong Li 0012, Donghan Wang, Guofang Nan, Minqiang Li. Optimal Revenue Model of a Social Networking Service: Ad-Sponsored, Subscription-Based, or Hybrid?. IEEE Trans. Engineering Management, 71:1927-1939, 2024. [doi]

Abstract

Abstract is missing.