An E-commerce Customer Segmentation Method based on RFM Weighted K-means - researchr publication authors

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Pengfei Li, Chen Wang, Jianhong Wu, Radovan Madlenák. An E-commerce Customer Segmentation Method based on RFM Weighted K-means. In 2022 International Conference on Management Engineering, Software Engineering and Service Sciences, ICMSS 2022, Wuhan, China, January 7-9, 2022. pages 61-68, IEEE, 2022. [doi]

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