Pengfei Li, Chen Wang, Jianhong Wu, Radovan Madlenák. An E-commerce Customer Segmentation Method based on RFM Weighted K-means. In 2022 International Conference on Management Engineering, Software Engineering and Service Sciences, ICMSS 2022, Wuhan, China, January 7-9, 2022. pages 61-68, IEEE, 2022. [doi]
@inproceedings{LiWWM22-0,
title = {An E-commerce Customer Segmentation Method based on RFM Weighted K-means},
author = {Pengfei Li and Chen Wang and Jianhong Wu and Radovan Madlenák},
year = {2022},
doi = {10.1109/ICMSS55574.2022.00017},
url = {https://doi.org/10.1109/ICMSS55574.2022.00017},
researchr = {https://researchr.org/publication/LiWWM22-0},
cites = {0},
citedby = {0},
pages = {61-68},
booktitle = {2022 International Conference on Management Engineering, Software Engineering and Service Sciences, ICMSS 2022, Wuhan, China, January 7-9, 2022},
publisher = {IEEE},
isbn = {978-1-6654-9685-8},
}