Wei Li 0010, Xuerui Wang, Ruofei Zhang, Ying Cui, Jianchang Mao, Rong Jin. Exploitation and exploration in a performance based contextual advertising system. In Bharat Rao, Balaji Krishnapuram, Andrew Tomkins, Qiang Yang, editors, Proceedings of the 16th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, Washington, DC, USA, July 25-28, 2010. pages 27-36, ACM, 2010. [doi]
Abstract is missing.