How Knowledge Characteristics and Platform Characteristics Drive Users' Purchase Intention of Online Paid Health Knowledge?

Yuanlu Li, Jiaxin Xue, Zhaohua Deng. How Knowledge Characteristics and Platform Characteristics Drive Users' Purchase Intention of Online Paid Health Knowledge?. In Yiliu Tu, Maomao Chi, editors, E-Business. Digital Empowerment for an Intelligent Future - 22nd Wuhan International Conference, WHICEB 2023, Wuhan, China, May 26-28, 2023, Proceedings, Part I. Volume 480 of Lecture Notes in Business Information Processing, pages 291-302, Springer, 2023. [doi]

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