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Strong tie or weak tie? Exploring the impact of group-formation gamification mechanisms on user emotional anxiety in social commerce

Manning Li, Dongming Xu, Guanghui Ma, Qianqian Guo. Strong tie or weak tie? Exploring the impact of group-formation gamification mechanisms on user emotional anxiety in social commerce. Behaviour & IT, 41(11):2294-2323, 2022. [doi]

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