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How Prior Users' Helpfulness Votes on a Review Influence Subsequent Users' Trust of the Review and Corresponding Product Evaluations in E-commerce Context

Jing Li, Xin Xu, Eric Ngai. How Prior Users' Helpfulness Votes on a Review Influence Subsequent Users' Trust of the Review and Corresponding Product Evaluations in E-commerce Context. In 24th Americas Conference on Information Systems, AMCIS 2018, New Orleans, LA, USA, August 16-18, 2018. Association for Information Systems, 2018. [doi]

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