Why do Retailers End Price Promotions: A Study on Duration and Profit Effects of Promotion

Zhen Li, Katsutoshi Yada. Why do Retailers End Price Promotions: A Study on Duration and Profit Effects of Promotion. In IEEE International Conference on Data Mining Workshop, ICDMW 2015, Atlantic City, NJ, USA, November 14-17, 2015. pages 328-335, IEEE, 2015. [doi]

Abstract

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