Yu-Wen Li, Shu-Min Yang, Ting-Peng Liang. Website Interactivity and Promotional Framing on Consumer Attitudes Toward Online Advertising: Functional versus Symbolic Brands. Pac. Asia J. Assoc. Inf. Syst., 7(2):3, 2015. [doi]
@article{LiYL15-10,
title = {Website Interactivity and Promotional Framing on Consumer Attitudes Toward Online Advertising: Functional versus Symbolic Brands},
author = {Yu-Wen Li and Shu-Min Yang and Ting-Peng Liang},
year = {2015},
url = {https://aisel.aisnet.org/pajais/vol7/iss2/3},
researchr = {https://researchr.org/publication/LiYL15-10},
cites = {0},
citedby = {0},
journal = {Pac. Asia J. Assoc. Inf. Syst.},
volume = {7},
number = {2},
pages = {3},
}