Eldon Y. Li, HsiuJu Rebecca Yen, Chia-Chang Liu, Laurence F. K. Chang. From Structural Assurances to Trusting Beliefs: Validating Persuasion Principles in the Context of Online Shopping. In Jae-Nam Lee, Ji-Ye Mao, James Y. L. Thong, editors, 17th Pacific Asia Conference on Information Systems, PACIS 2013, Jeju Island, Korea, June 18-22, 2013. pages 127, 2013. [doi]
Abstract is missing.