Explicit Semantic Cross Feature Learning via Pre-trained Graph Neural Networks for CTR Prediction

Feng Li, Bencheng Yan, Qingqing Long, Pengjie Wang, Wei Lin, Jian Xu, Bo Zheng. Explicit Semantic Cross Feature Learning via Pre-trained Graph Neural Networks for CTR Prediction. In Fernando Diaz 0001, Chirag Shah, Torsten Suel, Pablo Castells, Rosie Jones, Tetsuya Sakai, editors, SIGIR '21: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval, Virtual Event, Canada, July 11-15, 2021. pages 2161-2165, ACM, 2021. [doi]

Authors

Feng Li

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Bencheng Yan

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Qingqing Long

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Pengjie Wang

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Wei Lin

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Jian Xu

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Bo Zheng

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