Explicit Semantic Cross Feature Learning via Pre-trained Graph Neural Networks for CTR Prediction

Feng Li, Bencheng Yan, Qingqing Long, Pengjie Wang, Wei Lin, Jian Xu, Bo Zheng. Explicit Semantic Cross Feature Learning via Pre-trained Graph Neural Networks for CTR Prediction. In Fernando Diaz 0001, Chirag Shah, Torsten Suel, Pablo Castells, Rosie Jones, Tetsuya Sakai, editors, SIGIR '21: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval, Virtual Event, Canada, July 11-15, 2021. pages 2161-2165, ACM, 2021. [doi]

@inproceedings{LiYLWLXZ21,
  title = {Explicit Semantic Cross Feature Learning via Pre-trained Graph Neural Networks for CTR Prediction},
  author = {Feng Li and Bencheng Yan and Qingqing Long and Pengjie Wang and Wei Lin and Jian Xu and Bo Zheng},
  year = {2021},
  doi = {10.1145/3404835.3463015},
  url = {https://doi.org/10.1145/3404835.3463015},
  researchr = {https://researchr.org/publication/LiYLWLXZ21},
  cites = {0},
  citedby = {0},
  pages = {2161-2165},
  booktitle = {SIGIR '21: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval, Virtual Event, Canada, July 11-15, 2021},
  editor = {Fernando Diaz 0001 and Chirag Shah and Torsten Suel and Pablo Castells and Rosie Jones and Tetsuya Sakai},
  publisher = {ACM},
  isbn = {978-1-4503-8037-9},
}