The Effect of Information Forms and Floating Advertisements for Visual Search on Web Pages: An Eye-Tracking Study

Mi Li, Jingjing Yin, Shengfu Lu, Ning Zhong. The Effect of Information Forms and Floating Advertisements for Visual Search on Web Pages: An Eye-Tracking Study. In Ning Zhong, Kuncheng Li, Shengfu Lu, Lin Chen, editors, Brain Informatics, International Conference, BI 2009, Beijing, China, October 22-24, 2009, Proceedings. Volume 5819 of Lecture Notes in Computer Science, pages 96-105, Springer, 2009. [doi]

@inproceedings{LiYLZ09-0,
  title = {The Effect of Information Forms and Floating Advertisements for Visual Search on Web Pages: An Eye-Tracking Study},
  author = {Mi Li and Jingjing Yin and Shengfu Lu and Ning Zhong},
  year = {2009},
  doi = {10.1007/978-3-642-04954-5_20},
  url = {http://dx.doi.org/10.1007/978-3-642-04954-5_20},
  tags = {search},
  researchr = {https://researchr.org/publication/LiYLZ09-0},
  cites = {0},
  citedby = {0},
  pages = {96-105},
  booktitle = {Brain Informatics, International Conference, BI 2009, Beijing, China, October 22-24, 2009, Proceedings},
  editor = {Ning Zhong and Kuncheng Li and Shengfu Lu and Lin Chen},
  volume = {5819},
  series = {Lecture Notes in Computer Science},
  publisher = {Springer},
  isbn = {978-3-642-04953-8},
}