Smart Targeting: A Relevance-driven and Configurable Targeting Framework for Advertising System

Yong Li, Zihao Zhao, Zhiwei Fang, Kui Ma, Yafei Yao, Changping Peng, Yongjun Bao, Weipeng Yan. Smart Targeting: A Relevance-driven and Configurable Targeting Framework for Advertising System. In Rodrygo L. T. Santos, Leandro Balby Marinho, Elizabeth M. Daly, Li Chen 0009, Kim Falk, Noam Koenigstein, Edleno Silva de Moura, editors, RecSys 2020: Fourteenth ACM Conference on Recommender Systems, Virtual Event, Brazil, September 22-26, 2020. pages 720-725, ACM, 2020. [doi]

Abstract

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