Li Li, Jie Zhao, Jie He, Ruibo Yao. Enhancing User Loyalty through Network Externality: An Empirical Study on B2B Platform. In The Thirteenth Wuhan International Conference on E-Business, WHICEB 2014, Wuhan, China, May 31 - June 1, 2014. pages 59, Association for Information Systems, 2014. [doi]
Abstract is missing.