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The Theoretical Underpinnings of the Influence of Customer Reward Programs on Customer Retention: A Framework and Propositions for Future Research

Chunqing Li, Ping Zhao, Junping Ma. The Theoretical Underpinnings of the Influence of Customer Reward Programs on Customer Retention: A Framework and Propositions for Future Research. In A Min Tjoa, Li Da Xu, Sohail S. Chaudhry, editors, Research and Practical Issues of Enterprise Information Systems - IFIP TC 8 International Conference on Research and Practical Issues of Enterprise Information Systems (CONFENIS 2006) April 24-26, 2006, Vienna, Austria. Volume 205 of IFIP, pages 615-621, Springer, 2006. [doi]

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