Country Image, e-WOM and Purchase Intention of Korean Products in China - - With Korean Cosmetic Products as an Example

Dekui Li, Jinlong Zhang, Zhehui Xiao, Xiang Wu. Country Image, e-WOM and Purchase Intention of Korean Products in China - - With Korean Cosmetic Products as an Example. In The Thirteenth Wuhan International Conference on E-Business, WHICEB 2014, Wuhan, China, May 31 - June 1, 2014. pages 56, Association for Information Systems, 2014. [doi]

Abstract

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